Elka Olsen Carroll


I have 20+ years of experience in writing and creative direction in marketing, sales promotions and advertising. I've written television, radio, print and promotions for major brands (Pizza Hut, Pepsi, MasterCard, Miller Brewing Company, JCPenney, E*Trade, to name a few,) and small ones. I believe even the smallest brands deserve BIG copy.

I've worked as a writer and creative director for such agencies as TracyLocke, Zipatoni, Marketing Drive Worldwide and the Integer Group. I also taught copywriting and brand strategy at the Miami Ad School, the Minneapolis branch. I'm currently a Dallas-based freelance writer and advertising consultant, ready for hire.

My online portfolio shows on- and off-premise promotions that I've planned, written and executed, as well as advertising and marketing of all sorts. I've written everything from magazine stories, websites and all other mediums. I've tried to show an assortment to highlight key brands; if you'd like to see something in a specific retail category, please contact me and I'll be happy to show you more.

When I'm not working hard for my clients, I'm entertaining two rambunctious boys, two cRaZy rescued cats, one very devoted golden retriever and my wonderful husband, Jon.


Dallas, TX