Elka Olsen Carroll
Creative Director, Copy, Dallas, TX
I have a solid background in strategy, concepting, copywriting, editing, coaching, and creative direction in marketing, sales promotions, and advertising. I've written television spots, video scripts, radio, print, PR, long form copy, social media, OOH, website copy, and packaging for major brands across all industries.
I served on judging panels for the American Advertising Awards (ADDYs) in Baton Rouge, Louisiana and Minneapolis, Minnesota. I also taught at the Miami Ad School in Minneapolis.
If you'd like to see something in a specific retail or industry category or medium, please reach out. I'm available!
Education
- at The University of the South, Sewanee
- Sewanee, TN
- at University of Alabama at Birmingham
- Birmingham, AL
Awards
- 2026
- North Alabama ADDY Award Judge (1 of 3), American Advertising Federation
- 2022
- 5 (gold and silver) International Digital Marketing Awards, International Digital Marketing Association
- 2022
- Baton Rouge ADDY Awards Judge (1 of 3), American Advertising Federation
- 2021
- AT&T Connection Award, AT&T Business
- 2021
- Executive Award for Excellence, AT&T Business
- 2020
- Pinnacle Award for Outstanding Performance (Public Relations), AT&T Business
- 2020
- Executive Leadership Award, AT&T Business
- 2019
- Executive Award for Excellence, AT&T Business
- 2017
- Gold Award for Print, Clampitt Paper, Black Lab Creative
Clients
- TE&Co. PR Chicago
- Javelin Dallas
- BBDO New York
- The Integer Group Dallas
- Marketing Drive Worldwide, Minneapolis
- Tracy-Locke Dallas
- Defakto Creative Dallas
- Black Lab Creative
- Hillebrand Cory
- Perry, Harper & Perry Advertising
- The Perot Museum of Nature and Science
- The Container Store
- The SPCA of Dallas
- Bank of America
- E*Trade
- The Corner Bakery
- Pizza Hut
- Pepsi
- Cingular Wireless
- JCPenney
- Nokia
- Sara Lee
- Anheuser-Busch
- Miller Brewing Company
- Red Baron, Freschetta, Tony's Pizzas
- Beringer Wineries
- Chock Full O'Nuts Coffee
- Sara Lee
- Dave & Busters
- University of Alabama Birmingham (UAB)
- The Zipatoni Company, St. Louis
Specialties
- Copywriting Instruction, Coaching, Training
- Creative Direction
- Strategy
- Content Creation
- Editorial
- Building and Managing Copy Teams
- Editing
- Process Flow Creation