Nordstrom wanted a cohesive print campaign targeting women 40-65 that featured Bobbi Brown Essentials make-up, Armani for Women evening wear and Vera Wang day-to-cocktail attire.
This original campaign ramps up the sex-appeal in both copy and imagery, giving our target glamorous aspiration. The challenge was to unite multiple brands in one cohesive look while appealing to a large demographic. (Art Direction by Brett Dougall.)
Nordstrom (with Bobbi Brown, Vera Wang, and Armani for Women)
Print, Direct Mail, OOH