I wrote and produced this radio spot to announce Sea World San Diego’s newest attraction, “Wild Arctic Adventure.” Promotions included discounts on admission to Sea World San Diego with purchase of Pepsi products at participating Target retailers. My goal for this spot was to use interesting sound effects to build excitement around the new thrill ride while relaying the details of the discount-with-purchase promotion. I created the new tagline for the Wild Arctic Adventure attraction, "It’s Not Just a Ride. It’s a Trip," and I produced the spot at WorldWideWadio, Los Angeles. Executive Creative Director: Jim McKinnis.