Elka Olsen Carroll: Creative Director, Copy

I wrote and produced this radio spot to announce Sea World San Diego’s newest attraction, “Wild Arctic Adventure.” Promotions included discounts on admission to Sea World San Diego with purchase of Pepsi products at participating Target retailers. My goal for this spot was to use interesting sound effects to build excitement around the new thrill ride while relaying the details of the discount-with-purchase promotion. Creative Director, Scott Collins. Executive Creative Director: Jim McKinnis.