I was the Senior Copywriter on the Miller Lite account at The Zipatoni Company during the “What will you do with your extra Miller time?” years. I was responsible for generating high-level concepts and rolling out on-premise (bar) promotions, on-pack G- and C-store promotions, regional programs and promotions around national sporting events: from baseball and racing to hockey, basketball and the Super Bowl. I also generated seasonal promotions (Halloween, St. Patty’s Day, etc.) and planned footprint designs for G- and C-store displays. I became an expert in promotional tactics and how they work. I led brainstorms, wrote decks for presentation and wrote copy for all materials. This included trade kits and videos to support all consumer promotions as well as all on-premise and in-store POS.
I was also a contributing Senior Copywriter for Pace Picante, MGD, Bacardi Limon, and new business initiatives for the agency.
Shown are key pieces that represent a few of my larger programs.
The Zipatoni Company and Miller Brewing Co.
Promotions, Events, Print, Packaging