Elka Olsen Carroll: Creative Director, Copy

I was the Senior Copywriter on the Miller Lite account at The Zipatoni Company during the “What will you do with your extra Miller time?” years. I was responsible for generating high-level concepts and rolling out on-premise (bar) promotions, on-pack G- and C-store promotions, regional programs and promotions around national sporting events. I also generated seasonal promotions and planned footprint designs for G- and C-store displays. I became an expert in promotional tactics and how they work. I led brainstorms, wrote decks for presentation and wrote copy.

I was also a contributing writer for Pace Picante, MGD, Bacardi Limon, and new business initiatives for the agency.