Elka Olsen Carroll: Creative Director, Copy

Teaching copywriting and marketing is in my blood. I taught for the Miami Ad School in Minneapolis. I’ve taught writing bootcamps in almost every job I’ve had. And I’ve conducted “business writing” training at the corporate level.

My training programs have included: How to write an infographic. Blog best practices. Do your “Mother Research” – know your audience before you write. Writing subject lines that get clicks. Cross train your brain: how writers can think like designers and how designers can write copy. How to use personas to write to different audiences.

I wrote an AT&T employee training video course called “Writing 101” that was assigned to 3,500 employees. This 5-part business writing course received a 4.9 out of 5-star rating.

I’m available to mentor writers on a short- or long-term basis or design a program for your team.