Elka Olsen Carroll: Creative Director, Copy

I was the ACD/Copywriter for MasterCard for three years at The Integer Group, Dallas. Shown are a few examples of the promotions our team developed. With each national and regional promotion, I helped concept the promotions (including tactics) and wrote presentation decks, point of sale materials, printed materials, videos, sales kits and more.

Other MasterCard initiatives included merchant and partnership programs, consumer letter kits and trade advertising.